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1.
Izzivi komuniciranja samooskrbe v času podnebnih in družbenih sprememb
Tomaž Onič, Ana Vovk, David Hazemali, Tjaša Mohar, Bernarda Leva, Nastja Prajnč Kacijan, Kirsten Hempkin, Katja Plemenitaš, Barbara Majcenovič Kline, 2025, independent scientific component part or a chapter in a monograph

Abstract: Pomen pojma »samooskrba« postaja v sodobnem času vse kompleksnejši, saj poleg ekonomskih vključuje tudi socialne, kulturne, okoljske in politične razsežnosti. Posledično se spreminja tudi način komuniciranja o samooskrbi, ki poleg tehničnega informiranja o individualni neodvisnosti zdaj vključuje tudi oblikovanje stališč, vedenjskih vzorcev in identitet. Pričujoči prispevek obravnava komuniciranje samooskrbe kot večplastnega diskurznega procesa in poudari pomen razumevanja teh praks za spodbujanje trajnostno usmerjene družbe. Pri analizi procesov komuniciranja imata pomembno vlogo dva jezikoslovna pristopa, in sicer teorija okvirjanja in teorija govornih dejanj, s pomočjo katerih je komunikacijo mogoče vrednotiti in objektivneje analizirati. Prispevek želi tudi opozoriti na sodobno spoznanje, da je razumevanje komuniciranja samooskrbe ključno ne le za učinkovito širjenje informacij, temveč tudi za aktivno oblikovanje trajnostno naravnane družbe.
Keywords: komuniciranje samooskrbe, samooskrba, trajnostnost, teorija okvirjanja, teorija govornih dejanj
Published in DKUM: 27.08.2025; Views: 0; Downloads: 12
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2.
Communicating the climate crisis : stories in the classroom
Nastja Prajnč Kacijan, Bernarda Leva, Barbara Majcenovič Kline, David Hazemali, Tjaša Mohar, Katja Plemenitaš, Tomaž Onič, Kirsten Hempkin, 2025, independent scientific component part or a chapter in a monograph

Abstract: As the climate crisis escalates, educators find themselves frequently having to engage with this issue in a classroom context. A significant contribution that educators, especially language teachers, can make is connected to communicating about environmental questions and helping learners develop the critical skills and competences to engage with such questions fully. In this contribution, we present a series of tasks drawing upon the medium of stories – both fiction and non-fiction, for younger and older learners – which are designed to develop a number of key competences: enhance vocabulary in English relating to climate issues; develop awareness of the key themes regarding these issues; increase learners' critical thinking (regarding the use of language specifically) concerning information available on climate change and related issues.
Keywords: climate fiction, communicating climate crisis, stories in the classroom, didactics, language teaching
Published in DKUM: 26.08.2025; Views: 0; Downloads: 16
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3.
Trajnostna destinacijska komunikacija v teoriji in praksi
David Hazemali, Tomaž Onič, Tjaša Mohar, Barbara Majcenovič Kline, Nastja Prajnč Kacijan, Katja Plemenitaš, Kirsten Hempkin, Ana Vovk, Bernarda Leva, 2025, independent scientific component part or a chapter in a monograph

Abstract: Prispevek obravnava koncept trajnostne destinacijske komunikacije kot ključni element sodobnega turizma. V ospredje postavlja vlogo komunikacije pri spodbujanju trajnostnega vedenja, gradnji zaupanja ter ustvarjanju dolgoročnega odnosa med destinacijo, obiskovalci in lokalno skupnostjo. Avtorji opozarjajo, da zgolj uporaba pojma trajnostnost ni zadostna – ključna je njegova verodostojna, strateška in vključujoča komunikacija. Prispevek izpostavlja deset načel učinkovitega trajnostnega komuniciranja po Baumgartnerju in Hadornu (2022), ki jih ponazori s študijo primera trajnostne pobude Zelena planica 2023. Analiza te pobude potrjuje, da so lahko tudi kompleksni dogodki, kakršno je bilo svetovno prvenstvo v nordijskem smučanju leta 2023 v Planici, uspešno zasnovani v duhu trajnostnih vrednot, če so komunikacijsko premišljeni. Avtorji zaključujejo, da je trajnostna komunikacija temelj za odgovoren, vključujoč in dolgoročno konkurenčen turizem.
Keywords: trajnostnost, trajnostni turizem, destinacijska komunikacija, odgovorno komuniciranje, zelena Planica
Published in DKUM: 26.08.2025; Views: 0; Downloads: 11
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4.
Framing of sea level rise in news headlines : a study of The Guardian and The New York Times
Tjaša Mohar, Nastja Prajnč Kacijan, Kirsten Hempkin, Bernarda Leva, Tomaž Onič, Barbara Majcenovič Kline, David Hazemali, Katja Plemenitaš, 2025, independent scientific component part or a chapter in a monograph

Abstract: The deepening of the environmental crisis brings an increased need for clear and targeted communication about environmental issues, leading to greater environmental awareness and encouraging the necessary changes in people’s behaviour. The way the media frames reports on environmental issues, such as climate change, plays a crucial role in the efficient communication of these issues. This paper examines how sea level rise was reported in the digital editions of The Guardian and The New York Times in 2022, utilizing framing theory – a theory that is used in textual linguistics to study texts on socially important topics in public discourse. The study identifies the predominant generic frames in the headlines and subheads of these articles, which are the key framing locations. A comparative analysis also reveals differences in the framing of sea level rise in the two newspapers.
Keywords: climate changes, framing, generic frames, news headlines, sea level rise
Published in DKUM: 26.08.2025; Views: 0; Downloads: 13
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5.
The Lack of ESP Materials in Slovenian Vocational Schools : a needs-based approach to teaching future hairdressers
Nina Ferlič, 2024, master's thesis

Abstract: This master's thesis examines the inclusion of field-related elements in the coursebook High Note 1 for hairdressing students at the secondary vocational school of design in Maribor. The theoretical part of the thesis provides an overview of the development of English for Specific Purposes (ESP), early theories of the communicative approach, the communicative approach defined by the Common European Framework of Reference (CEFR) and first foreign language programs in Slovenia. The empirical part of the thesis includes the analysis of the coursebook High Note 1 and its appropriateness for hairdressing students as well as two online questionnaires, for both students and their ESP teachers, with analysis of the results and the interpretations of results collected through the questionnaires. The thesis aims to explore the inclusion of ESP elements in the coursebook as well as to highlight the importance of not having sufficient field-related elements incorporated into the students' coursebooks. The thesis also provides a suggestion unit on how ESP and general English elements could be incorporated into a tailored coursebook that would cater to the students' needs.
Keywords: English for Specific Purposes (ESP), Student Needs Analysis, Professional Communication, Inclusion of ESP Elements in Coursebooks, Vocational Education, Hairdressing.
Published in DKUM: 30.01.2025; Views: 0; Downloads: 32
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6.
The Linguistic and Discursive Construction of Gender and Sexuality in the Translation of English Texts
Barbara Majcenovič Kline, 2016, master's thesis

Abstract: Studies show that our ideas of gender and sexuality are closely linked with the language that is used to define and describe these two notions. It has been further proven that there is a very close relationship between issues related to sexuality and concepts such as gender, (political) power, exploitation, supremacy and mobbing, to name but a few. Social, cultural, political, historical and other discussions regarding questions such as what sexuality is and what is permissible, acceptable and even “normal”, are inevitably part of linguistic discourse. In this MA thesis I thus research and analyze the complexity and multifacetedness of the relationship between language, discourse, gender and sexuality in the translations of English texts. I focus on the translations of texts which could be considered ambiguous in regards to expressing gender. This refers to the co-dependence between the source text, male or female translator and culture, as well as the broader circumstances that influence the translation or target text. In the first part of the thesis I focus on the theoretical background and critical insights into the relationships between language, gender and sexuality. The next stage comprises a comparison of English texts from various media sources (classical and electronic) on both linguistic and discursive levels, with the translations of these texts into Slovene, Croatian and German provided by future translators. The second part of the thesis, the research, comprises two parts: first, I am interested in how these texts and their translations are dealt with by the students – future translators – from four faculties in Maribor, Graz, Zagreb and Split. I am further interested in the level of the respondents’ awareness regarding the appropriate use of politically correct expressions, which I assume they are able to use accordingly in their translations. The second part of the research presents data collected based on the questionnaire, which was answered by future translators immediately after completion of the survey. Since the students come from different backgrounds, I am mostly interested in the reasons and possible factors that have influenced their translation choices (of individual words, expressions (terms), phrases, etc.). There are two general assumptions based on the literature review and the analysis of the translations and answers to the questionnaires provided by the future translators. The first one refers to the target text – translation – which, in most cases, depends on the current culture, social environment and time period. The emphasis is placed on the co-dependence between the source text, translator (male or female) as well as culture and other broader background circumstances which influence the translation or the target text. This assumption emphasizes the importance of translators possessing a high level of knowledge and intercultural awareness. The latter was noticable in the translations under research, yet we are still, as regards politically correct expressions, in the process of introducing norms and guidelines on a higher, state level, which might be later generally applied. The second general assumption refers to cultural, social, political, historical and ideological paradigms which annul the ideal of a translation as embodying or reflecting neutral, impartial linguistic and discursive text fidelity. From the translations into three languages, I was able to establish that there are no ideal translations. Furthermore, it was extremely difficult to find gender neutral translations, because of the differences between the three languages analyzed in the study, which would fulfill expectations in the three culturally and politically different cultures according to their individual ideological guidelines. We also have to be aware of the rapid degree of globalization, progress and change which create differences and shape new rules, rendering the old ones obsolete.
Keywords: gender, sexuality, language, discourse, translation, political correctness
Published in DKUM: 11.08.2016; Views: 1934; Downloads: 181
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7.
English for Specific Purposes - Students of Nursing Bridging the Gap between Theory and Practice
Sofia Ha Vela, 2016, undergraduate thesis

Abstract: Theoretical framework: Mastering a foreign language is a necessary component in the pursuit of a successful nursing career. Needs analysis identifies the purposes of learning, the best teaching methods, and the possible problems in implementing the language program. Purpose: This thesis explored the academic and professional needs of the English language for nursing students at the Faculty of Health Sciences in Maribor and for health care employees within the region in order to build a bridge between theory and practice. Methodology: The quantitative method of research was applied and a survey questionnaire was used as an instrument to collect data. Questions included in the survey were mostly of the closed type. Microsoft Word and Microsoft Excel were used to analyze, examine, and edit the acquired information. Results: It was determined that the learning needs of the students should focus on verbal communication and listening comprehension and less on grammar. More emphasis should be placed on conversational English, as both the student and employee groups felt that this was the most efficient method for learning. Conclusion: The necessary information is now available to make improvements to the English language courses at the Faculty of Health Sciences in Maribor to better meet the needs of future health care professionals. Ultimately, this can improve communication between nurses and patients in a foreign language and increase the quality of care.
Keywords: English for Specific Purposes (ESP), student nurse, foreign language, needs analysis, health care workers, communication.
Published in DKUM: 12.05.2016; Views: 2013; Downloads: 88
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8.
Vocabulary acquisition for future nursing staff : authenticity in the classroom
Kirsten Hempkin, Barbara Majcenovič Kline, 2012, original scientific article

Abstract: Research suggests that many ESL teachers either modify or supplement the set textbooks they use in class, or develop their own materials for classroom use. Indeed, in recent years, the internet in particular has opened up a rich and at times perhaps baffling array of resources for those ESL practitioners who wish to incorporate authentic materials into their teaching. While the benefits of authentic materials are well-documented, their use is, however, not entirely unproblematic, and as research into the field of material (authentic or otherwise) development grows, this raises a number of issues as to the form these materials should take and how they can best be employed. This article presents a set of vocabulary building activities for future nursing staff; these activities are in use at the Faculty of Health Sciences in Maribor. The article explains the rationale behind them in light of the theoretical framework of language acquisition that underpins them.
Keywords: ESL teachers, vocabulary acquisition, authentic materials, trainee nurses, theoretical framework
Published in DKUM: 10.07.2015; Views: 1257; Downloads: 107
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