1. Heritage tourism, retail revival and city center revitalization : a case study of Koper, SloveniaArmand Faganel, Beti Reisman, Tina Tomažič, 2023, original scientific article Abstract: The focus of the paper is the revitalization of a heritage city center and the significance of retail trade and cruise ship tourism within this context. Fundamental concepts have been presented in the literature review and explored the factors contributing to the decline of old city centers. The empirical section of the paper comprises a case study that highlights a specific municipality's efforts to revive its heritage city center. The main attraction in Koper is its well-preserved medieval city center with five centuries old Venetian architecture. An analysis of the municipality's initiatives has been made and a qualitative study that investigates the perceptions and experiences of stakeholders regarding the situation and the municipality's actions to preserve commercial activity in the city center. The results of the semi-structured interviews conducted with three distinct stakeholder groups were analyzed using the qualitative content analysis method. The findings reveal that the chosen municipality has achieved relative success in revitalizing its heritage city. Concurrently, stakeholders' perspectives were utilized to identify potential drawbacks and explore opportunities for mitigating them. The paper concludes by presenting theoretical and methodological contributions to the field of heritage city centers revitalization, not only in the selected municipality but also beyond. These insights inform the appropriate sustainable policy development and marketing strategy.
Keywords: revitalization, retail trade, marketing strategy, city center, stakeholders, heritage
Published in DKUM: 04.06.2024; Views: 137; Downloads: 17
 Full text (2,57 MB)
This document has many files! More... |
2. Forecasting the primary demand for a beer brand using time series analysisDanjel Bratina, Armand Faganel, 2008, original scientific article Abstract: Market research often uses data (i.e. marketing mix variables) that is equally spaced over time. Time series theory is perfectly suited to study this phenomena's dependency on time. It is used for forecasting and causality analysis, but their greatest strength is in studying the impact of a discrete event in time, which makes it a powerful tool for marketers. This article introduces the basic concepts behind time series theory and illustrates its current application in marketing research. We use time series analysis to forecast the demand for beer on the Slovenian market using scanner data from two major retail stores. Before our analysis, only broader time spans have been used to perform time series analysis (weekly, monthly, quarterly or yearly data). In our study we analyse daily data, which is supposed to carry a lot of ‘noise’. We show that - even with noise carrying data - a better model can be computed using time series forecasting, explaining much more variance compared to regular regression. Our analysis also confirms the effect of short term sales promotions on beer demand, which is in conformity with other studies in this field.
Keywords: market research, time series forecasting, beer demand
Published in DKUM: 30.11.2017; Views: 1235; Downloads: 373
Full text (395,07 KB)
This document has many files! More... |
3. A successful CRM implementation project in a service company : case studyFranka Piskar, Armand Faganel, 2009, original scientific article Abstract: Customer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation are scarce. We offer a thorough case study analysis of the CRM implementation with a positive outcome in a Slovene service company. Case study demonstrates that CRM implementation is a holistic and complex concept, which means that it is not merely an integration of new information technology, but everything that happens around the business processes changes. We recommend that the company has already established a process approach and the orientation toward customers. Study showed the need for efficient leadership, acquirement of resources and CRM strategy implementation control; trust to the software solution shouldn't be self-understood. Through implemented analytical CRM company can improve the relationship with customers, achieve larger information sharing between employees and accept better strategic decisions.
Keywords: customer relationship management, implementation, customer focus, process approach, quality, customer information, marketing, service company, Slovenia
Published in DKUM: 28.11.2017; Views: 1608; Downloads: 240
Full text (619,42 KB)
This document has many files! More... |
4. Zaznavanje kakovosti storitev visokošolskega izobraževanja : magistrsko deloArmand Faganel, 2006, master's thesis Keywords: izobraževanje, visoko šolstvo, izobraževalni sistemi, kvaliteta, zaznavanje, zagotavljanje kvalitete, storitve, management, TQM, Evropska unija, Slovenija, modeli, terciarne dejavnosti
Published in DKUM: 30.05.2012; Views: 2663; Downloads: 147
Full text (873,38 KB) |
