1. Pospeševanje prodaje v živilskih trgovskih centrih po SlovenijiNina Urankar, 2025, undergraduate thesis Abstract: Diplomsko delo opisuje metodo pospeševanja prodaje. V njem je predstavljen pomemben stik med potrošnikom in svetovalcem, ki pripomore k višji prodaji izdelkov. Diplomsko delo obsega teoretični in empirični del. V teoretičnem delu so predstavljeni pojmi, ki so neposredno vezani na pospeševanje prodaje, promocijo in svetovalca. V nadaljevanju pa je predstavljena empirična raziskava. Na podlagi analize anketnega vprašalnika so podani predlogi za izboljšanje, ki lahko pripomorejo k povečanju prodaje.
Ugotovili smo, da potrošniki kupujejo poznane izdelke, ker so jim všeč, prav tako smo ugotovili, da ima več kot četrtina potrošnikov željo po večji možnosti osebnega svetovanja, ter da je potrošnikom najbolj všeč svetovalec, ki je strokovno usposobljen in dobro pozna izdelke, ki jih predstavlja. Ugotovili smo tudi, da je vljudnost, všečnost in prepričljivost svetovalca povezana z nakupom, da je potrošnikom pomembno pridobiti informacijo o bistvenih konkurenčnih prednosti od svetovalca in da se moški pogosteje odločijo za svetovanje glede novega izdelka kot ženske.
Keywords: pospeševanje prodaje, svetovalec, potrošnik, izdelek, povečanje prodaje
Published in DKUM: 24.03.2025; Views: 0; Downloads: 5
 Full text (1,13 MB) |
2. 44th International Conference on Organizational Science Development : Human Being, Artificial Intelligence and Organization, Conference Proceedings2025, proceedings of peer-reviewed scientific conference contributions (international and foreign conferences) Abstract: The 44th International Scientific Conference on the Development of Organisational Science was focused on developing and advancing knowledge in the organisational sciences, with a focus on the contemporary challenges and opportunities of our time. On the one hand, it is humans who have woven the knowledge of organisations and will continue to enrich the knowledge of organisations in the future. On the other hand, we need to take into account the situational factors and the wider environment that are intrinsic to understanding organisations. The title of this year's conference is: Human being, Artificial Intelligence and the Organisation. The society we live in today is going through a period of great change in various areas of our lives. Although our pace sometimes stops, the forces of the environment do not. The pace of change often no longer surprises us. But the pillars of our action, the achievements of human society, are something of which we can be justly proud. Artificial intelligence is one of the forces that has entered our everyday lives in many places in recent times. Where are the opportunities and where are the dangers of artificial intelligence, where is human intelligence still a significant step ahead of artificial intelligence?
Keywords: organization, human being, artificial intelligence, changes, organizational development
Published in DKUM: 20.03.2025; Views: 0; Downloads: 5
Full text (22,76 MB)
This document has many files! More... |
3. Exploring social customer relationship management adoption in micro, small and medium-sized enterprisesMarjeta Marolt, Hans Dieter Zimmermann, Anja Žnidaršič, Andreja Pucihar, 2019, original scientific article Abstract: With the emergence of social media, customer relationship management has undergone noticeable changes and gained a great deal of attention from researchers and practitioners in recent years. In this paper, we provide additional insights into how intensively business-to-customer micro, small and medium-sized enterprises adopt social customer relationship management. Based on the literature review and insights from interviews with six micro, small and medium-sized enterprise owners/managers, we developed a conceptual research model that integrates the antecedents, intensity of social customer relationship management adoption, and performance outcomes. For the intensity of social customer relationship management adoption, we applied process-based conceptualization consisting of the customer engagement process and customer data management process. Then we empirically tested a conceptual research model by using data collected in a survey of 119 micro, small and medium-sized enterprises in Slovenia. We found that not all antecedents are equally relevant to both processes of the intensity of social customer relationship management adoption. Additionally, we found that the intensity of social customer relationship management adoption has a positive effect on customer relationship performance. Based on these findings, we provide recommendations for further research and offer practical implications for micro, small and medium-sized enterprises considering social customer relationship management adoption.
Keywords: social customer relationship management adoption, adoption intensity, antecedent, performance, micro, small and medium-sized enterprises
Published in DKUM: 11.03.2025; Views: 0; Downloads: 3
Full text (1,10 MB)
This document has many files! More... |
4. Factors influencing mathematics achievement of university students of social sciencesAlenka Brezavšček, Janja Jerebic, Gregor Rus, Anja Žnidaršič, 2020, original scientific article Abstract: The paper aims to investigate the main factors influencing the mathematics achievement of social sciences university students in Slovenia. A conceptual model was derived where three categories of variables were taken into account: attitude towards mathematics and math anxiety, engagement in learning activities, and attitude towards involving technology in learning mathematics. Data were collected for seven consecutive academic years and analysed using Structural Equation Modelling (SEM). The results showed a very high coefficient of determination for mathematics achievement (0.801), indicating that variables “Perceived Level of Math Anxiety”, “Self-Engagement in Mathematics Course at University”, and “Perceived Usefulness of Technology in Learning Mathematics”, together, explain 80.1% of the total variance. Based on our findings, we can conclude that teaching in secondary school is a crucial determinant for success in mathematics at university. It is essential to identify the best methods for secondary school math teachers which will help them give future students better entry-level knowledge for universities. These methods will, hopefully, also improve the level of mathematics self-confidence, as well as lower the level of math anxiety, which all considerably affect the performance of students in university mathematics.
Keywords: mathematical education, good practices in mathematics, mathematics achievement, education, influencing factors, university, social sciences, structural equation modelling (SEM)
Published in DKUM: 14.01.2025; Views: 0; Downloads: 6
Full text (963,28 KB)
This document has many files! More... |
5. Konflikt etično strokovnih normativov: Ugovor vesti medicinskih sester pri evtanazijiPajo Bučić, 2024, master's thesis Abstract: V Sloveniji poteka razprava o evtanaziji, ki je osredotočena predvsem na etično in pravno odgovornost zdravnikov. Poznavanje etično pravno-formalnih stališč medicinskih sester do evtanazije na bolnišnični ravni je lahko pokazatelj pristojnim odločevalcem, katere zakonske predpise je treba sprejeti, da ohranijo stabilen in učinkovit javno zdravstveni sistem, katerega najštevilčnejši deležnik je zdravstveno-negovalni kader.
Namen magistrskega dela je raziskati stališča medicinskih sester v povezavi z evtanazijo in ugotoviti, ali bi medicinske sestre uveljavljale ugovor vesti. Na osnovi izmerjenih stališč zaposlenih anestezijskih medicinskih sester bi predlagali ukrepe, ki bi lahko vplivali na organizacijo ali udejanjanje evtanazije.
Na osnovi teoretičnih izhodišč in predhodnih tujih raziskav je bil izdelan anketni vprašalnik, v katerega je bila vključena celotna populacija anestezijskih medicinskih sester iz Univerzitetnega kliničnega centra Ljubljana. Pridobljene odgovore smo prenesli v programsko orodje za zahtevnejše analize SPSS® Statistics, kjer smo podatke statistično analizirali z ustreznimi statističnimi testi z izbrano stopnjo značilnosti pri 0,05 in jih s teoretičnimi spoznanji z našimi ugotovitvami povezali v celoto.
Najvišja raven strinjanja je bila zabeležena pri trditvi, da ima človek pravico odločati o svoji smrti in da je evtanazija humana metoda pomoči bolni osebi. Anestezijske medicinske sestre so sicer v povprečju bližje verjetnosti, da bi sodelovanje pri evtanaziji izzvalo moralno sporen odnos, ki lahko vodi v konflikt interesov, vendar bi se v povprečju manj verjetno odločile za uveljavitev ukrepa ugovora vesti. A v primeru odločanja ali delovanja v javni matični bolnišnici ali v organizaciji za evtanazijo, bi sodelovanje odklonilo več kot polovica medicinskih sester oziroma skoraj vse, če izvajanje evtanazije ne bi bilo v interesu javnega zavoda. Mnenje medicinskih sester o uveljavitvi ugovora vesti v primeru uzakonitve evtanazije glede na starost in religijo v povprečju ni značilno odstopalo, medtem ko je bila glede na spol prepoznana statistično značilna razlika. Pri preverjanju obstoja povezanosti med izraženimi stališči smo s Pearsonovim koeficientom korelacije pri dveh raziskovalnih vprašanjih zaznali zmerno linearno povezanost. Povezava med izvajanjem dela v organizaciji za evtanazijo in stopnjo religije medicinskih sester pa ni bila statistično dokazana.
Raziskava je pokazala, da so medicinske sestre pri anesteziji na splošno prepričane, da bi jih sodelovanje pri evtanaziji vodilo v moralno sporen odnos in v konflikt interesov, vendar v času javne razprave v Sloveniji na splošno odobravajo evtanazijo in pravico odločanja posameznika o svoji smrti, kar kažejo tudi druge primerljive raziskave. Zavedajo se, da bi sodelovanje pri evtanaziji lahko povzročilo moralne dileme ali občutke krivde. Poleg tega se medicinske sestre sprašujejo, ali bi takšno dejanje povzročilo kršenje kodeksa etike v zdravstveni negi, ki je, kot kaže, predvsem pri zelo vernih medicinskih sestrah usmerjeno k ugovoru vesti. Anketirane medicinske sestre bi bile v majhnem deležu pripravljene sprejeti sodelovanje v slovenski organizaciji za evtanazijo, vendar le pod pogojem, da pridobijo ustrezno soglasje delodajalca. Raziskava kaže, da anketirane medicinske sestre dobro poznajo področje obvladovanja bolečine, toda primanjkuje jim znanja pri oskrbi bolnikov ob koncu življenja. Spoznanja na osnovi evtanazije kažejo, kako lahko na zdravstveno-negovalnem področju pride do navzkrižja vrednot, kjer se mora ravno ugovor vesti v zdravstvu obravnavati drugače, saj morajo medicinske sestre, ki se v kliničnem okolju srečujejo s potrebami celotne družbe, ohraniti to pravico. V nasprotnem primeru lahko sodelovanje pri evtanaziji medicinske sestre privede v obup in odločitve, da zapustijo svojo profesijo.
Keywords: anestezijska medicinska sestra, evtanazija, ugovor vesti, konflikt interesov, etika
Published in DKUM: 15.11.2024; Views: 0; Downloads: 26
Full text (2,85 MB) |
6. A bibliometric network analysis of green information technology and green information systems researchAnja Žnidaršič, Daria Maltseva, Alenka Brezavšček, Matjaž Maletič, Alenka Baggia, 2021, original scientific article Abstract: Background: In recent years, the concepts of Green Information Technology and Green Information Systems (Green IT/IS) have attracted the attention of many researchers. Several environmental and sustainability studies have suggested that smart usage of Green IT/IS is one of the most important enablers for sustainable development in organizations and plays an essential role in greening the planet.
Objectives: This paper aims to examine the development of the Green IT/IS field based on the published works. The focus is on analysing the keywords of related papers obtained from the Web of Science database.
Methods/Approach: Based on the twomode network of papers and keywords, the analysis of co-occurrence of keywords is provided. The most frequent keywords discovered by the temporal network analysis are presented from the perspective of the most prominent journals.
Results: The main pillars of knowledge in Green IT/IS research are highlighted, and a chronological map of the field is provided.
Conclusions: Green IT/IS's studied field shows constant growth in the last decades, and the results indicate the trends of future development in the field. The paper is one of the first studies that apply the bibliographic network analysis approach to the field of Green IT/IS.
Keywords: green information system, green information technology, bibliographic networks
Published in DKUM: 14.11.2024; Views: 0; Downloads: 10
Full text (3,66 MB)
This document has many files! More... |
7. Razvoj in usposabljanje kadrov v podjetju Savana Group d. o. o.Aila Civić, 2024, master's thesis Abstract: Zaposleni so ključna gonilna sila vsakega podjetja. Pomanjkanje potencialnih kadrov ter pomanjkljivo usposabljanje in razvoj lahko negativno vplivata na uspešnost podjetja. V podjetju Savana Group, d. o. o. smo zaznali problematiko pomanjkanja kadrov, ki je posledica številnih negativnih dejavnikov v delovnem okolju.
Na podlagi teoretičnega dela, v katerem smo povzeli ugotovitve številnih avtorjev s področja kadrovanja, smo sestavili intervju, ki smo ga izvedli z Vesno Aleksić, direktorico podjetja Savana Group, d. o. o. Z analizo intervjuja smo se podrobneje seznanili s procesom zaposlovanja v omenjenem podjetju, strukturo kadrovsko-informacijskega sistema, procesom razvoja in usposabljanja kadrov ter z inštrumenti, ki jih podjetje uporablja pri razvoju kadrov. Iz analize obstoječega stanja pa smo pridobili vpogled v kadrovsko strukturo podjetja ter v obseg in kakovost kadrovske in izobraževalne dejavnosti.
Na podlagi teh dognanj smo razvili matični list, poročilo o rednem letnem razgovoru, opis delovnega mesta, obrazec za ocenjevanje razvojnega potenciala in delovne uspešnost ter individualni razvojni načrt, ki bodo v prihodnje omogočali boljši vpogled v kadre. Ker podjetje podatke o zaposlenih hrani v Excelu in Wordu smo ustvarili kadrovsko-informacijski sistem v programu Access, ki bo direktorici in zaposlenim omogočil učinkovito upravljanje s podatki.
Kadrovski sistem ima številne prednosti in slabosti, ki smo jih ugotovili z izvedbo analize SWOT med implementacijo programske rešitve v podjetju. Po pogovoru z zaposlenimi smo ugotovili, da kadrovsko-informacijski sistem zadostuje potrebam podjetja. V primeru širitve podjetja pa predlagamo nadgradnjo sistema ali prenos podatkov v že uveljavljenje kadrovsko-informacijske sisteme, ki so na voljo na trgu.
Keywords: Savana Group, d. o. o., kadrovsko-informacijski sistem, razvoj, usposabljanje, kadri
Published in DKUM: 16.10.2024; Views: 0; Downloads: 50
Full text (2,52 MB) |
8. Has the COVID-19 pandemic affected mathematics achievement? : a case study of university students in social sciencesAnja Žnidaršič, Alenka Brezavšček, Gregor Rus, Janja Jerebic, 2022, original scientific article Abstract: This study examines the effects of COVID-19-related measures on the mathematics achievement of university students in social sciences in Slovenia. Our particular concern was to compare two student populations (pre-pandemic and pandemic) in terms of factors affecting student performance in mathematics courses. Data were collected over nine consecutive academic years (from 2013–2014 to 2020–2021) and analyzed using two-stage structural equation modelling (SEM). The analyses confirmed that the conceptual model developed before the pandemic was applicable during the pandemic period. For both populations (pre-pandemic and pandemic), mathematics confidence, perceived level of math anxiety, background knowledge from secondary school, and self-engagement in mathematics courses at university were confirmed as factors influencing mathematics achievement. Moreover, both populations perceived the effects of the factors in the same way, and the magnitude of the effects is comparable. The rather high values of determination coefficient for mathematics achievement (greater than 0.66 for both student populations) indicate that the variables “Perceived Level of Math Anxiety” and “Self-Engagement in Mathematics Course at University” together explain a significant proportion of the total variance before and during the pandemic. Consequently, the results of our case study indicated that pandemic measures did not have a significant impact on our students’ mathematics achievement. Although a more in-depth study of a broader sample of academic courses would be needed to confirm our findings, our experience indicates that mathematics courses at the tertiary level of education can be successfully delivered online.
Keywords: COVID-19, mathematics achievement, university students, social sciences, pre-pandemic population, pandemic population, comparison, multi-group structural equation modeling (MG-SEM)
Published in DKUM: 09.07.2024; Views: 112; Downloads: 11
Full text (1,64 MB)
This document has many files! More... |
9. The interplay of restaurant SMEs' entrepreneurial and environmental characteristics, management of the requisite assets, and operational efficiencyTanja Planinc, Marko Kukanja, Anja Žnidaršič, 2022, original scientific article Abstract: Background/Purpose: SMEs are subject to different factors in the business environments that influence their business performance. Considering the importance of restaurants’ environmental characteristics, entrepreneurs can also, through their entrepreneurial characteristics, influence SMEsʼ management of the requisite assets (MRA). Accordingly, this study examines the influence of restaurant SMEs’ entrepreneurial (self-efficacy, orientation, and demographics) and environmental (location, size, and competition) characteristics on MRA and, consequently, on SMEs’ operational efficiency.
Methods: Primary data relating to the environmental (location, size, and competition) and entrepreneurial (self-efficacy, orientation, and demographic) characteristics were obtained using a survey questionnaire, while the secondary data were obtained from SMEs’ official financial reports. The sample consists of 266 restaurant SMEs in the Republic of Slovenia. Efficiency was analysed using data envelopment analysis (DEA), and structural equation modelling (SEM) was used to test the research model.
Results: The results indicate that environmental characteristics have a much more significant impact on MRA than entrepreneurial characteristics. Entrepreneurial self-efficacy and most demographic characteristics (age, gender, education, and experience) proved not to influence significantly MRA and, consequently, SMEs’ operational efficiency.
Conclusion: SMEs’ external environment is generally not directly influenced by managerial decisions. Therefore, it is critical to strengthen the influence of the internal environment through an active development of entrepreneurial characteristics, which could result in a more effective MRA and higher efficiency. The conclusion provides suggestions for future research and valuable information for entrepreneurs, academia, and policymakers.
Keywords: SMEs, restaurant industry, Slovenia, efficiency, environmental and entrepreneurial characteristics, requisite assets
Published in DKUM: 28.06.2024; Views: 418; Downloads: 17
Full text (2,05 MB)
This document has many files! More... |
10. 43rd International Conference on Organizational Science Development: Green and Digital Transition – Challenge or Opportunity : Conference Proceedings2024, proceedings of peer-reviewed scientific conference contributions (international and foreign conferences) Abstract: The 43rd International Scientific Conference on the Development of Organisational Science was held in Portorož from the 20th to the 22nd of March 2024. The main aim of the conference was to promote the importance of knowledge in the context of green and digital transtition of organizations, through academic and scientific debates and professional developments from the economic and non-economic worlds. The conference, which was held under the umbrella title " Green and Digital Transition - Challenge or Opportunity", aimed to highlight the importance of the green and digital transition for the successful achievement of organisational objectives and the appropriate overcoming of societal challenges. The objectives pursued in this context are related to the natural dimensions on the one hand, and to stimulating the economy through green technology, sustainable development and pollution reduction on the other. The green and digital transition is also an opportunity for organisations to make changes towards overarching environmental challenges. It is undoubtedly more important than ever to take decisions that generate synergies between innovation, different sciences, and applied approaches, and to promote changes in business models that will lead to a sustainable and socially responsible development environment. In Portorož, we have reconnected opinions, views, and scientific and professional debates that will stimulate all of us to act in the future, both in organizations and in society at large.
Keywords: organization, knowledge, interdisciplinarity, science, economy
Published in DKUM: 22.03.2024; Views: 456; Downloads: 109
Full text (21,17 MB)
This document has many files! More... |
