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Diskurz varnosti v turizmu : svet in Slovenija
Janez Mekinc, Boris Prevolšek, Sebastjan Repnik, Anita Trnavčevič, Bojan Kurež, 2023, independent scientific component part or a chapter in a monograph

Abstract: Namen prispevka je odpreti diskurz o vplivu in pomenu varnosti na turizem v svetu in Sloveniji, kajti varnost je osnovni in temeljni pogoj za razvoj in delovanje turizma, kar še zlasti občutimo v času krize zaradi pandemije COVIDA-19. V prispevku bomo proučili, analizirali, primerjali, pregledali ter kritično ovrednotili sodobno domačo in tujo literaturo in vire s področja varnosti v turizmu. V obliki diskurza bomo predstavili ugotovitve in rezultate raziskav in znanstvenih objav, ki postavljajo koncept varnosti v kontekst turizma. Uporabili smo deduktivni znanstveni pristop in upoštevali načelo od splošnega do specifičnega. Diskurz na začetku obravnava splošno varnost v svetu, se nato osredotoči na varnost v turizmu in na koncu na varnost v turizmu v Sloveniji (Repnik, 2022).
Keywords: varnost, turizem, COVID-19, koncepti varnosti, izzivi varnosti v turizmu
Published in DKUM: 04.10.2023; Views: 560; Downloads: 70
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Internet marketing communication and schools : the Slovenian case study
Aleš Tankosić, Anita Trnavčevič, 2008, original scientific article

Abstract: Worldwide, some 1.32 billon people now use the Internet (Internet World Stats 2007). In the developed countries the Internet is also present in educational institutions; schools use the Internet as a means of communication with their customers. In Slovenia, however, research focusing on Internet marketing communication are rare in the field of education. This paper provides the theoretical framework and the results of the qualitative case study conducted at a school centre in Slovenia in 2005. Data were collected through group interviews and document analysis. The findings support the School Centre teachers' claim that the Internet does not enable personal contacts and the sensory collection of physical evidence, which are considered to be major disadvantages of Internet marketing communication. The teachers who consider Internet marketing communication to be an advantage stress the importance of virtuality which can function as a simulation of communication in the real world. Their adversaries, on the other hand, stress the importance of the physical world and warn us of the negative sides of virtuality.
Keywords: education, marketing, internet, communication
Published in DKUM: 04.12.2017; Views: 1086; Downloads: 198
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