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1.
Overview of the use of eye-tracking technology for monitoring consumer views
Anita Radman Peša, Marko Valčić, Ana Maria Smokrović, Izabela Laura, 2024, original scientific article

Abstract: Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality environments, the integration of eye tracking with other physiological measures, and the development of more sophisticated analytical techniques. By observing eye movements and fixations researchers can gain insight into the visual and cognitive processes underlying consumer choices. For this reason, a literature review of relevant studies provides a detailed synthesis of the development of eye-tracking experiments. This paper contributes to the latest findings on consumer behavior in the field of eye-tracking technology.
Keywords: visual attention, decision making, eye tracking technology, consumer behavior, consumer choice
Published in DKUM: 28.05.2025; Views: 0; Downloads: 0
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2.
Building organisational sustainability during the COVID-19 pandemic with an inspiring work environment
Maja Rožman, Anita Radman Peša, Mladen Rajko, Tjaša Štrukelj, 2021, original scientific article

Abstract: This article aims to analyse significant differences in four constructs: occupational stress, job satisfaction, work engagement, and work productivity among employees before and after the COVID-19 pandemic. The purpose of the paper is to develop a multidimensional model with these four constructs and analyse the differences in the strength of their effects on the model across two intersectional times: before the COVID-19 pandemic and during the COVID-19 pandemic. The research was implemented on a sample of 885 employees in Slovenian organisations. During COVID-19, Slovenia had one of the strictest lockdowns. Based on the research, we can confirm significant differences in the four analysed constructs among employees before COVID-19 and during COVID-19. Based on the results, we can confirm that occupational stress had a more negative effect on job satisfaction and work engagement during COVID-19 than before prior to it. Our research and conclusions highlight the measures with which organisations can reduce the problem of occupational stress and with which organisations can increase job satisfaction, work engagement and work productivity among employees during COVID-19. Based on this, organisations may be able to build a more supportive work environment during, and after, COVID-19.
Keywords: organisational sustainability, work engagement, work environment, COVID-19, stress, satisfaction, productivity, wellbeing
Published in DKUM: 06.12.2024; Views: 0; Downloads: 6
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